Discover the power of storytelling - 29 October - Lunchtime debate

Storytelling as a business?

Yes. Because storytelling evokes emotion and involvement and makes a perfect catalyst for change. Your corporate story is the engine behind your internal and external communications. The lynchpin between your corporate identity and your reputation. Have you also noticed that successful companies are all companies with an inspiring story?

Not just any old story

The aim of corporate storytelling is to create a dynamic. This forms the foundations of a new policy or the mainstay of a strategic reorientation.

Storytelling in corporate communications:

• Gives sense and meaning to your company and its staff
• Links and binds people
• Creates support
• Inspires and gets people moving – in the same direction
• Recounts the values of the company

Are facts and figures superfluous?

Of course not! No stakeholder or ceo worth their salt would let themselves be convinced by a story alone. It is the combination of this with storytelling that ensures that the message sticks.

With a corporate story we look for the values, the mission and the vision of your company and tell it as simply as possible in a unique corporate story.
Because storytelling gives an insight into the heart and soul of a company.

Your storytellers are:

• Raf Stevens

  Corporate Story-Advisor & Trainer:
  Storytelling as a strategic instrument for strong corporate communications.

  Facts & figures alone do not motivate or inspire. Epically powerful stories do. Raf will help you to discover your own story. He believes that every sector, product or service has a story. Together with you, he will write your story, simplify your communications and make sure your message hits home.
  Raf has been working for ten years as a marketing and communications manager with a number of different companies. www.corporatestoryteller.be

• Geert Degrande

  Degrande Journalist-copywriter of “Tournée Générale”, “Homeless World Cup”, “Latte Macchiato” and“Lobo” among others.

  Geert Degrande has been working for over a quarter of a century as a freelance scriptwriter and copywriter. He has built up broad multi-disciplinary journalistic experience at different publications for the trade and the public (including HR square, Vacature, Intermedair and Jobat). He is currently associated as a journalist with CFO Magazine (www.fm.be), the Belgian trade magazine for finance managers. He also has experience in storytelling. One example is “Homeless World Cup”, a story about ten homeless people who travelled to Australia for the World Cup for the homeless; “Tournée Générale”, about the secrets of Belgian beer; “Lobo”, where suspended Gent superintendent Peter De Wolf looks back over a thirty-year battle against crime.

• Nancy Nackaerts

  Director External & Corporate Communications UCB S.A.

  Nancy Nackaerts started her career as a journalist specialising in political and economic news. With her sharp analyses, she built up a strong reputation among different media including De Standaard & Dow Jones Newswires. After ten years she made a radical decision to move to the world of business as a communications specialist. She is currently responsible for the development of a worldwide corporate communication strategy at the pharmaceutical company UCB. in other words: implementing a corporate communication plan, drawing up a coherent media policy and offering support for local corporate communications. She profiles herself as a dynamic, forward thinking woman who takes a results-oriented approach working with large companies.

• Rachel De Rudder

  Member of the Board of Directors of Durabrik Bouwbedrijven NV

  Rachel De Rudder qualified as a clinical psychologist in 1996. The remarkable aspect of her career is the way she installs human resources in the broadest sense of the word building up experience in corporate culture and identity. She places a great deal of importance on people as human beings and employees’ own stories. Rachel started her career in HR at Volvo Cars and SAS Automotive where she evolved to become HR Manager. In 2005 she was named HR Manager at Visser&Smith Hanab NV, an industrial B2B construction company and in January 2007 she moved over to
  Durabrik NV.

Register Now for this corporate storytelling debate